What is Programmatic Direct Mail?

 Programmatic direct mail is automated direct mail, sending personalized mail automatically based on the consumer's behavior or parameters. Programmatic direct mail can help marketers reach their target audiences with customized mail pieces. Its benefits include the ability to personalize the mail, and many leading direct mail automation tools provide pre-designed templates.



Programmatic direct mail can include any or all of the campaign launch. Its capabilities vary depending on the sophistication of the system used and the level of automation. For example, if your direct mail campaign is about a particular product, you could use the programmatic feature to print personalized QR codes or URLs on your mailers. Some programs even integrate with your marketing automation platform and CRM.

A programmatic direct mail solution provides automation for mailer design, printing, and distribution. It can even help you automate list building. Some programs offer drag-and-drop editors and professional templates. You can also track results with detailed campaign metrics. Whether your direct mail campaign is a traditional or digital channel, programmatic direct mail can help you get the most out of your marketing budget.

In addition to automating the process of sending mail, it can send personalized and addressable direct mail. You can also automate the printing and shipping of mailers using Postalytics or PostGrids. You can even use a platform called Zapier to connect your email marketing system to Postalytics.

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