Business Opportunities Through Programmatic Direct Mail

Programmatic Direct Mail is a form of automated marketing that allows marketers to send messages to specific groups of people based on their preferences. The process can result in over 20% response rates and is often used to build relevant relationships with customers. The mailers can also be used to offer targeted incentives. Programmatic mailings require very little input, and can be tracked by the mailing house to ensure that campaigns are successful. Unlike traditional direct mail, programmatic mail is automatically sent to visitors based on certain behaviors or triggers. This allows for more targeted advertising and increases brand trust. For example, programmatic mail can send offers and images based on a customer's behavior on a website. The message can also contain details about the person who purchased a product. Another benefit of programmatic direct mail marketing is that it can improve ROI . Most direct mail campaigns only achieve a 9% response rate, but programmatic ...